Hi, we're Estrid.
Estrid is an award-winning vegan razor and body care brand dedicated to reshaping the personal care industry. Founded in 2019 in Stockholm, Sweden, our products include steel razors, wax kits, vegan body care, deodorant and more. With a strong commitment to delivering high-quality products that empower individuals to embrace their authentic selves, Estrid is on a mission to revolutionise the way people experience shaving. Estrid’s products and subscriptions are distributed across Europe and distributed in over 11,000 doors, with millions of subscribers served.

Your purpose & impact:

We’re looking for an HR Manager to join Estrid at an exciting moment of transformation. The People function is evolving from startup hustle into a smarter, more scalable and business-aligned team – and you’ll be central to that journey.

In this role, you’ll partner closely with the CEO and the People Operations Lead, shaping Estrid’s people strategy while also handling daily HR matters. You’ll ensure our people practices are solid, compliant, and supportive of a high-growth, high-care culture.

Your responsibilities will include:

• Being a trusted partner to managers across the business

• Leading both everyday and complex employee relations matters

• Driving compliance and legal topics within HR

• Leading HR initiatives including performance management, comp & ben, org design

• Coaching and supporting team member

• Strengthening data and system use (HRIS: HiBob)

• Own budget for HR, IT and Office - manage external vendors and coordinate with Finance

• Driving DEI, engagement, wellbeing and internal communication efforts

Who you are
You love working with people and building structures at the same time. You’re motivated by driving real impact, improving processes and helping organisations grow with care and clarity. You enjoy being both strategic and hands-on – and thrive in a fast-paced, evolving context.

To succeed in this role, you’ll bring:

• Experience from a HRBP or HR Manager role in an international and/or fast-changing environment

• Strong commercial thinking and a pragmatic, can-do approach

• Confidence in advising managers and leaders

• Knowledge of Swedish labour law and HR compliance

• A degree in HR or similar field

• Fluency in English, written and spoken

Bonus points if you have:

• Experience from a scale-up, startup, or founder-led business

• Knowledge of UK labour law and HR compliance

What we value

We believe you are:

• Curious, social and engaged – always listening for what’s needed

• Clear and to-the-point in communication

• Organized and action oriented – you see things through

• Flexible and comfortable with change and unafraid to challenge

• A doer who also enjoys strategic thinking and planning

Office & Colleagues:
We’re a driven and ambitious team with offices in Stockholm and London. We’re now around 80 full-time employees, one third of which have international backgrounds. Our corporate language is English.

Why you’ll love it here
The Estrid culture isn’t just a collection of inspiring quotes we pin to our walls - it’s the foundation on which everything we do is built. The behaviours of every person matters. Our values are Impress the World, Raise Standards, Speed, and Frugality.

You will be joining an incredible company and team at an early stage where everything you do will have a huge impact. For the right person, there are great opportunities to develop and grow together with Estrid.

In this recruitment, Estrid is collaborating with Zoey
Apply easily with your CV or LinkedIn at www.zoey.se. When applying, you will be asked to answer a few brief questions and afterwards you will receive updates regarding any possible next step in the process.
If you have any questions about our process or this role, please contact
Martina Kolga, Recruitment Consultant:📞 073-322 25 02 ✉️ martina.kolga@zoey.se

Apply promptly – we’re meeting fantastic candidates on an ongoing basis, and the position may be filled sooner than anticipated.

We’re looking forward to your application! 💜